The market is crowded—does your messaging resonate? How can you ensure your target users easily understand how your product solves their problem and recognise how it does this in a unique way. This can be a challenge especially in a market where there are lots of players tackling the same/similar problems.
Join us as we discuss with Devika Garg, Ph.D., Head of Product Marketing at Tile DB—a software company that equips scientists to accelerate scientific discovery. Devika brings over 16 years of experience building and executing go-to-market strategies to drive business outcomes, as well as a background in science journalism and public relations.
In this conversation, we talk product positioning, misconceptions around health tech product marketing, as well as the importance of understanding the real-world problems of customers.
Tune in as we explore:
✅ The art & science of marketing health tech to scientific/health audiences
✅ Balancing deep tech understanding with important customer needs
✅ Building authentic, standout messaging that cuts through the noise
✅ The power of customer advocacy and how to achieve this
✅ Product marketing variations: Tailoring strategies by company size (pros & cons)
