Welcome to Episode 42
What happens when preparation meets opportunity—but with almost no safety net?
In this episode, Toby Lyles invites Eloy Martinez to share a raw, unfiltered story of how curiosity, work ethic, and resilience can turn accidents into opportunity.
Eloy walks us through his journey from washing dishes in high school to spending 15 years in a restaurant, learning lessons far beyond cooking—money discipline, ownership mentality, integrity, and leadership. Those lessons eventually gave him the confidence to take a massive leap: quitting his job and buying a coffee shop in a city he’d never been to, with less than $1,000 left to his name.
This conversation is a masterclass in:
* Starting before you feel ready
* Solving problems to create opportunities
* Learning business on the fly
* Managing fear, doubt, and responsibility
* Treating someone else’s business like it’s your own
* Why honesty and discipline compound over time
If you’re young, ambitious, and feel stuck between “playing it safe” and chasing something bigger—this episode will hit home.
Key Takeaways
* Opportunity often starts by simply making yourself available
* Work ethic and integrity matter more than titles
* Saving small amounts consistently builds real leverage
* You don’t need confidence—you need commitment
* Every day is a new chance to do better than yesterday
Episode 042
Release Date: January 27, 2026
Host: Toby Lyles
Guest: Eloy Martinez, The Cheyenne Cup
Get in touch with Eloy
Facebook: https://www.facebook.com/thecheyennecup
Instagram: https://www.instagram.com/thecheyennecup
links:
Spotify:
Youtube: https://www.youtube.com/@twentyfoursound7322/playlists
https://odysee.com/@VoicesontheWind
Rumble: https://rumble.com/user/TwentyFourSound
Facebook: https://www.facebook.com/toby.lyles.1
Instagram: https://www.instagram.com/tobyblyles
LinkedIn: https://www.linkedin.com/in/toby-lyles-twentyfoursound
Substack: https://votw.substack.com/
Website: https://twentyfoursound.com
