Jordan Wolfe sits down with Eileen Galván, a content creator and creative lead behind the editing team at Going Direct. In this candid conversation, they explore the complex relationship between Gen Z and overconsumption, the paradox of being hyper-aware yet hyper-influenced, and what it means to build in public with authenticity.
Eileen shares her perspective growing up in rural Mexico, navigating the pressures of social media, and the cultural differences between the U.S., Mexico, and Europe.
🔗 Follow Eileen:
TikTok : @eileengalvanca
Instagram : @eileengalvanca
Marketing agency: @eileen&co
Follow Jordan on X: https://x.com/jrwolfe
Chapters:
00:00 Introduction
01:56 Meet Eileen – Creator & Entrepreneur
04:07 The Overconsumption Dilemma of Gen-Z
06:26 Social Media Influence on Consumption
09:58 Cultural Differences in Consumption: US vs. Mexico
11:33 Gen-Z and the Race Against Time
12:18 The $20 Strawberry Phenomenon
19:14 Complexity of Conscious Consumption
20:55 Gen-Z Paradox: Overconsumption vs. Environmental Awareness
25:08 Local vs. Global Consumption Patterns
27:37 Cultural Insights: Mexico vs. US vs. Europe
34:12 Consumption Similarities between Mexico and the US
35:02 Work Culture: Mexicans vs Americans
38:01 Future of Conscious Consumption
41:55 Gen Z Craves Authenticity
42:55 Where to find Eileen
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