This episode covers WSET Diploma D2 — Chapter 2: Factors that Affect the Price of a Bottle of Wine (Costs through the Supply Chain).
It’s an audible walk from vineyard to point of sale, focusing on what actually stacks into the final retail price: vineyard establishment and management, winery establishment and operating costs, maturation and cashflow, packaging, transport (including bulk vs bottled), importation and labelling compliance, distributor and retailer margins, sales and hospitality overheads, marketing costs, legislation impacts, and currency risk with the core hedging options.
Best used while revising with the chapter open: listen once for the story of how costs accumulate, then listen again to spot the levers that change price most dramatically across different wines, especially the high-volume inexpensive Chardonnay versus the low-volume super-premium Cabernet lens.
