This episode is your reset for the South of France: scale, climate, and why “low yields” here aren’t a romantic choice but a direct consequence of warmth, wind, and low rainfall. Listen for the cause-effect thread that runs through everything: Mediterranean sunshine plus Tramontane means lower fungal pressure and more organic potential, but in dry years it also means real yield loss unless irrigation exists. You’ll also hear how the region’s modern identity is split—IGP Pays d’Oc as the engine of varietal, volume-led success, and a rising AOC tier chasing origin-led blends and higher quality.
