Hospitality has notoriously low profit margins, so it can be hard to justify spending money (and time) promoting your business. But in this ultra-competitive age, it's a necessity in order to stay in the public eye.
Brooke has kindly shared her extensive knowledge, and she and Natascha discuss the following:
* How to do your own social media
* Are phone photos good enough?
* Approaching the media - print and online
* What makes a solid story
* Should you consider paying for content?
* Is influencer marketing worth the investment? How much does it cost, and how do you choose the right one?
* How to deal with negative reviews
* What paid PR can and can't do for your business and how to measure success and more.
This is a particularly practical and value-packed podcast, especially for hospitality venues, whether you're a cafe owner, restaurateur, bar or caterer.
