In this episode of The Lighthouse Podcast, I sit down with my friend and visionary entrepreneur Joseph Hawthorne, founder of Block Fitness. We explore how he’s redefining the fitness business from the ground up—building not just a gym, but a brand, culture, and community that’s unlike anything else. If you’re an entrepreneur looking to evolve your identity and leadership style while creating something meaningful, Joseph’s journey will hit home.
What You’ll Learn in This Episode:
How to build a business that reflects your values, not just your revenue goals
Why brand and culture are the new bottom line in the fitness industry (and beyond)
The personal evolution required to lead through change and reinvention
The power of staying rooted while scaling something new
Lessons from an entrepreneurial journey that blends grit, strategy, and authenticity
