Maximizing Trade Show ROI: How to Align Sales & Marketing for Conference Success
Trade shows can be a huge investment—flights, booths, sponsorships, team expenses—but are you getting the ROI you expect? Too often, companies walk away with a pile of business cards and no real results.
In this episode of Revenue Remix, I sit down with Amy Silberman from Do What Works to break down a smarter approach. We talk about:
✔ Why trade show planning should start 6-12 months in advance
✔ How to create a seamless pre-, mid-, and post-show marketing strategy
✔ What most companies get wrong about sales follow-up (and how to fix it)
✔ The role of landing pages, email sequences, and content in your conference strategy
✔ Practical steps to align sales and marketing to turn event leads into actual revenue
If you’re attending conferences this year and want to make sure they drive real business outcomes, this episode is for you.
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