In this episode of Founder@50, Jeremy Toeman sits down with Barry Lowenthal, a media executive whose journey from Yeshiva student to the heights of the advertising world is nothing short of inspiring. Barry’s story begins in a traditional Jewish household on Long Island, where he initially aspired to be a plastic surgeon. Twists and turns in his vision led him to pivot towards the world of media and advertising. From his early days at NWR and Backer Spielvogel Bates to his influential role as CEO of Media Kitchen, Barry’s career is a testament to adaptability and vision.
Barry’s path is peppered with pivotal moments, including his time at Kirshenbaum + Bond, where he honed his skills in media strategy and creative collaboration. His tenure at BBH under the leadership of Cindy Gallup and John Hagerty further solidified his reputation as a media innovator.
* Discover how Barry’s stint at NWR taught him the importance of staying close to revenue.
* Hear about Barry’s innovative use of the “Red Book” to land job offers in the competitive advertising world.
* Understand the impact of Barry’s leadership at Media Kitchen and its evolution into Crispin.
* Learn about how Barry’s pushed the boundaries of ad tech with AI at Anuvo
* Explore Barry’s insights on the future of AI in advertising and how it reshapes agency models.
As Barry reflects on his career, he shares invaluable insights for anyone navigating the ever-evolving media landscape. Whether you’re an aspiring media professional or a seasoned executive, Barry’s journey offers lessons in resilience, creativity, and the power of strategic networking. Tune in to hear how Barry Lowenthal’s story can inspire your own path to success.
