In this episode of Founder@50, Jeremy sits down with the remarkable Debra Williamson, a trailblazer in the world of digital marketing and media. From her early days as a copy editor at Advertising Age to leading the social media practice at eMarketer, Debra’s career is a testament to the power of seizing opportunities and adapting to the ever-evolving landscape of technology and media. With a background in music and English literature from Northwestern University, Debra’s journey is as diverse as it is inspiring, showcasing her ability to pivot and thrive in various roles, including her current venture, Sonata Insights.
Debra and I dive into how her role at Advertising Age set the stage for her future successes, and how her work at eMarketer (love the little red graphs!) positioned her as a thought leader in social media marketing. We talk through pivotal moments that shaped her career, including her collaboration with industry giants like John Battelle and her contributions to the groundbreaking publication, the Industry Standard. Other highlights include:
* How Debra’s first job at Advertising Age magazine laid the foundation for her illustrious career in digital marketing.
* Her role as a demographics analyst at eMarketer allowed her to pioneer social media research, leading to a 17-year tenure in the field.
* Shared insights on the challenges and opportunities presented by AI in marketing, drawing from her extensive experience in the industry.
* Hear the story behind Debra’s decision to launch Sonata Insights, a venture that combines her passion for music and marketing.
In our chat we Debra also shares her vision for the future of marketing in the age of AI, offering valuable insights for entrepreneurs and marketers alike. Whether you’re a seasoned professional or just starting out, Debra’s journey from the oboe to Sonata offers a wealth of knowledge and inspiration.
