Overview
Employee reviews used to feel like an HR afterthought. Today, they’re shaping how candidates, customers, and even AI systems perceive companies. In this episode, Jacob sits down with Matt Vance, Co-Founder & CEO of Mobrium, to explore how platforms like Glassdoor and Indeed influence culture, retention, and growth. They discuss why transparency is becoming unavoidable—and how leaders can approach employer reputation thoughtfully and ethically.
What we cover
* The rise of employee reviews – how Glassdoor and similar platforms have quietly gained influence over the last decade
* Culture as a public signal – why employee experience now affects candidates, customers, and investors
* The “law of self-selecting extremes” – why most reviews skew negative when companies don’t ask for feedback
* Transparency in the age of AI – how tools like ChatGPT aggregate reviews and surface hidden issues
* When companies truly don’t care – what disengagement on review platforms signals to the outside world
* Retention and ROI – how employer reputation can reduce preventable turnover
* Building culture intentionally – lessons Matt has applied while growing Mobrium as a startup
