Description

Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan



People Don't Care About Your Business - Because you’re talking about the wrong things.

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We think that talking about features are important: ⠀

• Photoshop⠀
• Coding/Responsive
• SEO Optimized
• Wordpress⠀
• 4K Video
• 300 Photos

But remember- clients may not know what you’re talking about. And it’s not their job to know.

What we need to talk about are Benefits - the tangible and intangible results:⠀

• Conversions⠀
• Reduced Abandoned Cart⠀
• Longer time on the website ⠀
• Email signups⠀
• Higher engagement ⠀

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Clients don’t care what you do, they care what you do for them. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com