Meet Ryan Narod, marketing leader at Mutiny, as he chats with fellow Ex-Googler and host Melissa Moody about identifying as a 2 Pizza Marketer, building killer campaigns that catch the interest of savvy marketers, and lead teams through thr tricky early stages of marketing from zero to growth. You'll hear more about:
- Tapping into the curiosity of marketers
- Weaving B2c and innovative patterns into standard B2B marketing
- The story of Achoo, Mutiny's raccoon mascot
- Background on the SurvAIvor campaign, really showing how to use AI for tactical marketing use
- How Mutiny has come to be known for games and campaigns that bring play into education on content that marketers care about
- Two critical tips to pulling off a BIG campaign idea as a small focused team
- One of Melissa's favorite terms: M.E.C.E. (Mutually Exclusive, Collectively Exhaustive)
- The marvelous mess of self-imposed deadlines
Shout outs:
Learn more about Nut Tree: https://nuttr.ee/
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