Zoe Scaman is the founder of Bodacious, a business and brand strategy studio and one of the most interesting voices in brand strategy right now. Zoe describes herself as a swiss army knife specialising in planning, entertainment, strategy, innovation and more. Before setting up her own shop, she worked around the world in Sydney, London, New York and Ethiopia at the likes of Droga 5, Adidas and Naked Communications.
We talk to Zoe about divorcing strategy from the world of advertising and applying it to the creator economy, the flailing business models of the ad world and her time at Naked Communications in the 2000s and what the agency’s downfall says about the future of holding companies.
Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.
Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.
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