After 15 years of hosting some of the biggest TV and radio shows in Australia, Jules took the audacious step of founding his own tech company, TRIBE. Launched in Nov 2014, TRIBE is a digital marketplace that connects social media influencers with leading brands. Jules has been described as the industry’s ‘golden child’, ‘the best presenter since Steve Jobs’ and has a bunch of insights into what’s holding back influencer marketing from being widely adapted within agencies.
We talk to Jules about breaking down the barriers between brands and content creators, the overreliance on traditional creative solutions holding back brands and he questions why marketers are still treating consumers like halfwits.
Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.
Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.
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