This episode, we're joined by Ricky Chanana, Head of Sales at Twitch. In his 16 years working in advertising and media, Ricky has done his time both agency and publisher side, including heading up investment at Maxus, leading Unruly in AUNZ, and more recently, joining Twitch as Head of Sales.
We talk through the vital role of community in a successful network, gaming becoming pop culture, and how to speak to cord cutters in the inevitable shift away from TV. We also explore the role of live streaming in the media mix and being truly, inescably, authentic.
Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.
Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.
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