Leisa Bacon is the Director of Audiences at the ABC with more than 20 years’ experience working across marketing, communications, digital and strategy roles. She’s a self-confessed content junkie and was recently recognised in the CMO 50 as the top marketer in Australia landing in the coveted #1 space.
We talk to Leisa about how the many crises in 2020 forced the ABC to evolve as more Australians turned to the public broadcaster, the ongoing streaming wars for share of mind and why the ABC will continue to invest more in brand building.
Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.
Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.
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