Social media has been through a lot of growing pains, and few people know that better than Mandi Barton. Over many roles, including as the social lead at ZipCo and M&C Saatchi, Mandi has guided clients through how to ride the wave of social innovation while still doing effective work.
We also touch on the untapped power of authenticity and the critical need for specialists in a world of hybrids. And we discuss how too many industry leaders think that social is all about being friends with a brand, when they couldn't be more wrong.
Right now, we're recording and producing Advent from home, on the lands of the Dharawal and Gadigal people. We pay our respects to Elders, past, present and emerging.
Editing and mixing for Advent is done by Andy Stewart, with production support from Declan Clow Wood. Editorial guidance and research comes from Brittney Rigby. Alex Watts hosts Advent, and wrote this in third person.
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