This episode, we're joined by Dan Ferguson, Chief Marketing Officer of Adore Beauty, Australia’s largest online beauty retailer. Dan has more than 15 years’ experience leading online growth for many companies and categories, including Vistaprint, Officeworks, GPG, Dell and DesignCrowd and is well known for his views on the role that data plays in modern marketing.
We talk about the true value of disruption in 2021, how you can transform from performance marketing to brand and back again, the role of social as a gateway in changing your brands, and most importantly, how dangerous it is to forget the customer.
Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.
Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.
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