For this special end of year episode, we are joined by Optus Chief Marketing Officer Melissa Hopkins, Mi3 Senior Journalist Josh McDonnell and DDB Sydney Chief Strategy Officer Fran Clayton to discuss what mattered most in 2020, and what we need to leave behind.
From the creeping conservatism plaguing Australian marketing, to the David versus Goliath narrative building between holding companies and independents and the hideousness of Christmas pitching, we’re saying goodbye to 2020 with a little spice.
Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.
Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit advent.substack.com