Hello, everyone! A few months ago, I attended a seminar with She serves as an advisor/big sister to many of us who are trying to use Substack to serve our readers, and grow our Substack audiences.
As part of the seminar, Sarah told us that they are several ways that we can appeal to our readers to sign up for paid subscriptions. The one that resonated most with me was the NPR pledge drive approach.
This year, I’m following that approach. Instead of asking you in every issue to upgrade to a paid subscription, I’m only going to do so quarterly, during the first month of the quarter. Other than that, supporting me is up to you.
Anyone who becomes a paid subscriber during April will enter a drawing to receive an autographed copy of Satisfaction Guaranteed. I can sign a dedication to you, to a friend or business colleague or I can sign it generically if you want to give it as a gift down the road.
