Imagine this: You’re Tim Cook, CEO of Apple. The President’s threatening tariffs that could send iPhone prices skyrocketing. Investors are sweating bullets. Samsung’s popping champagne. Do you freak out? Not Tim. He plays chess while everyone else is still learning checkers.
This week, Jaime Peters and Cindy Goodwin-Sak break down *five strategic moves* from Tim Cook’s playbook that scored wins for Apple in the middle of a political and economic whirlwind. We’re talking big lessons in negotiation, influence, and leadership…moves so smooth, even the most seasoned Fortune 500 execs could take notes.
We dig into:
* How to reframe a pitch to make your rival the villain (sorry, Samsung)
* Why *the best wins* in negotiation are the ones you quietly hand to the other side
* When to go public – and when to disappear behind closed doors
* The ROI of “buying time” and playing the long game
* How real influence is built in quiet moments, long before the storm hits
Whether you’re closing deals in a boardroom or just want your boss to say “yes” more often, this episode is packed with real tactics you can steal today. Listen now, and remember: keep your spreadsheets handy and your coffee strong.
#leadership #negotiation #Apple #podcast #timcook #businessstrategy
