đź“ş We Gotta Stop Buying So Much Broadcast TV dives into one of the biggest blind spots in Democratic campaign strategy: our addiction to broadcast television ads.
In this episode, we unpack how Democrats keep pouring hundreds of millions into 30-second spots during Wheel of Fortune while Republicans flood social feeds, podcasts, and streaming platforms where voters—especially younger ones—actually are. We break down the numbers, the myths behind “TV still works,” and why clinging to outdated ad buys cedes the digital battlefield to the Right.
This isn’t just a budgeting issue—it’s a messaging crisis. Every dollar wasted on legacy broadcast is a dollar not spent reaching the voters who decide elections.
👉 The bottom line: if Democrats want to win the war of ideas, it’s time to stop treating broadcast TV as gospel and start meeting voters where they actually live, scroll, and stream.
By the Ballot is an opinion series published on Substack. All views expressed are solely those of the author and should not be interpreted as reporting or objective journalism or attributed to any other individual or organization. I am not a journalist or reporter, nor do I claim to be one. This publication represents personal commentary, analysis, and opinion only.
