In an era where campaigns fight tooth and nail for attention on screens, the real opportunity is happening off-screen — in your headphones. In this episode, we dive into why digital audio is the most underutilized, cost-effective, and persuasive weapon in modern political strategy.
From podcasts and Spotify ads to AI-narrated articles, audio is where voters actually listen — and where Democrats are falling dangerously behind. We’ll break down how campaigns can use the intimacy of sound to cut through the noise, reach younger audiences, and make persuasion personal again.
Because in 2025, it’s not just about being seen. It’s about being heard.
By the Ballot is an opinion series published on Substack. All views expressed are solely those of the author and should not be interpreted as reporting or objective journalism or attributed to any other individual or organization. I am not a journalist or reporter, nor do I claim to be one. This publication represents personal commentary, analysis, and opinion only.
