Agricultural marketing covers the services involved in moving range of Agricultural product from the farm to consumers.
These, dynamic mix of value services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers.
This huge troughs of interconnected activities are involved in doing this, such as planning production, growing and harvesting grading, labelling, packaging, transport, storage, agro-processing, distribution, information, advertising and sales.
Quite literally, the term encompasses the entire range of supply chain operations for agricultural products, whether conducted through local sales agents or through a more integrated block supply chain, such as one involving Industrial linkage contract farming.
There are often standards to be met for farmers to make consistent reliable, dependable, stabilize income!
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