Hi everyone – and welcome!
After interviewing partner leaders at live events, and speaking to over 350 partnership leaders across the tech world, I’m excited to share a new chapter: Inside Partnering.
This show is for the builders behind the partnerships powering the most innovative and influential companies in the world. The ones crafting GTM plays with hyperscalers, tech partners, SI partners, and more. Building ecosystem momentum from the ground up.
And now – their stories have a new home.
Why Now?
In every conversation over the years, one thing has been clear:
Partnerships are no longer a side channel - they’re the strategy.
Yet the people doing this work often don’t get the spotlight. Inside Partnering will change that!
Each week, I’ll bring you candid conversations with the people shaping the future of partner ecosystems – from AWS, Microsoft, and Google to fast-scaling startups and SaaS leaders. We’ll talk about what’s working, what’s changing, and where partnering is headed next.
🎧 Expect insights on:
* Co-sell best practices (and pitfalls)
* Partner-led product thinking
* How hyperscaler and marketplace GTM strategies are evolving
* Lessons from leaders driving growth through ecosystem plays
* The future of partnerships, community, and channel
What You Can Expect
* Interviews with partner leaders from the front lines and at industry events
* Short reflections and behind-the-scenes posts
* Industry round-up and commentary posts
* Website InsidePartnering.com hosting free episodes plus over 80 recent interviews
* Your voice in the mix – I’d love to hear your thoughts and comments on all of it!
How You Can Help
If you’re a friend, colleague, partner, or listener – I’d love your support in getting the word out.
👉Subscribe here to get episodes delivered from my Substack straight to your inbox.
👉 Share this with a friend or colleague working in partnerships.
👉 Know a partner leader with a great story to tell? Reply or message me — I’d love to connect.
Thanks for being here. I’m excited for what’s ahead – and grateful to have you on the journey.
Let’s shape the future of partnering – together!
– Chip
