Today on the podcast, Sarah is joined by Brady DeLong.  He is an 8-year veteran of the Natural CPG space, building Hen of the Woods as their COO and National Sales Director. Brady is sharing some key lessons he and his team have learned over the last 8 years. 

His story includes: 

• The company’s early growth strategy, and how it evolved 
• How they recovered from inequitable deals 
• What they learned from navigating distribution and sales channels
• How they currently analyze every opportunity and determine if it’s a yes or a no-go.

Brady has never been one to do things just because “that’s the way it’s always been done”, and his story is proof that you don’t have to either. You can Build a Business on Your Own Terms.

Connect with Brady DeLong:

Website: www.henofthewoodsotr.com

Instagram: @Henofthewoodssnacks
Facebook: @Henofthewoodssnacks
LinkedIn: https://www.linkedin.com/in/brady-delong/

Special Offer for Our Listeners:

Use Code GoodFood15 to build your own snack box from Hen of The Woods

Email the show: JoinTheConvo@TheGoodFoodCFO.com

Follow along on Instagram: @sarah.delevan.consulting

Join us in the Profitable Food Business Community 

Tune in to learn more, and  visit sarahdelevan.com or the to learn about our new + updated services.