Tyler Dawley is a guy who has lived in one spot his entire life. That spot is Big Bluff Ranch, the family ranch.
Since he was a kid, driving the ranch truck looking through (not over) the steering wheel, he has found purpose and passion working with the land and animals. Starting in 2000, he has been driving innovations on the ranch. Trying everything from farmer's markets to grass-fed beef to pasture poultry to direct marketing. Currently, Big Bluff Ranch is one of the largest producers of organic, pasture raised, no corn/soy chicken on the west coast.
In this episode, Tyler is joining Sarah to discuss all that he’s learned about running a commercial ranch over the years, and how he envisions the future of agriculture at large.
You’ll hear:
The history of Big Bluff Ranch, and how they got to chickens.
Why we think there is so much misinformation about the true cost of food
How Tyler got comfortable with offering his chickens at a relatively high price point
His approach to finding the “right” customer for Big Bluff Ranch chickens
The lessons he’s learned about preserving profit margins
And we wrap up the conversation exploring where Tyler sees room for innovation in the agriculture industry, and how that can preserve the legacy of farming for future generations.
Connect with Tyler
Website: Big Bluff Ranch
Instagram: @thebigbluffranch
Email: Tyler@BigBluffRanch.com
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