What if AI tools are having a negative compound effect?
AI makes one email better, one listing description better, one social post better. But when it all compounds…everything sounds the same. So no one stands out anymore.
After reviewing speaker submissions for NAR, and watching agents who are AI power-users, that’s the effect she’s seeing.
Paula has a broad view of AI’s effect as a…
* Speaker at real estate events nationwide
* Owner of a real estate school
* Former state association president
So we had a blast talking about what she’s seeing. Here are the….
Non-Obvious Insights from our Conversation:
Many New Agents Think AI Makes Real Estate EASY
“There’s two camps right now. People are either terrified [AI is] going to replace them completely, or people think that it’s absolutely amazing and it’s going to make their jobs super easy…because no real estate problems happen when you use AI, right? It’s fabulous.” - Paula Monthofer
For anyone training new agents, that has to be concerning. The last thing you want are agents coming in thinking the business is easy.
Many Speakers Submissions Contain Identical Language & Promises of ROI
PM: “So many of them were obviously written by the same AI program….same exact rhetoric, you know, ‘[My sessions is] going to increase your business by 15%’ or whatever the percent was…Everybody had the same percentage because everybody’s AI gave them the same ideas.”
This pitfall can sneak up on you, especially in areas where every coach, speaker or author is looking for an edge. A way to stand out.
AI might give you a really amazing suggestion.
But if your competitors all get the same suggestion, where’s the competitive advantage…where’s the edge?
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If Words were Ice Cream, AI Makes Everything High Quality Vanilla
PM: “It’s better if you really like vanilla…if you like vanilla, this is like the creamiest most French vanilla ever. But if you wanted to try some lobster ice cream sometime, that is not happening.”
I love that analogy. AI can make something better …but it makes that thing better in the exact same way…for everyone.
In the agent world, she’s seeing listing descriptions, emails, marketing emails, all starting to have the same vanilla voice. She’s seeing it in the thought leadership world, too.
“The big thing is, especially as someone who’s been speaking in leadership for so long, about authenticity. It’s just this discord. It’s this disharmony with being authentic. It is synthesized. That doesn’t make it horrible. That doesn’t make it evil. That doesn’t make it awful. But it certainly doesn’t make it authentic.”
When you see a lot of AI-influenced output all in one place, you see the negative compounding effect.
* LinkedIn posts
* Podcast pitch emails
* Speaker submissions
* Amazon ‘best-seller’ books
When you review a steady stream of that content, the overall effect is just…sameness.
The flip side of all this sameness is that unique voices can stand out even more.
The question is, How do you use AI without drifting into sameness? More to come on that.
Want to go deeper? Click on the audio file for the full chat, or search Real Estate Thought Leaders on Apple Podcasts and Spotify.
Or Hit Reply and tell me what you’re seeing
Ask This:
When AI gives you a suggestion, a tactic or a strategy, ask yourself, “Is this authentic and unique to ME…or could other experts and leaders do the same thing?”
If your competitors can do it, AI may have already suggested it.Nullifying the edge.
Quick Links & Resources
Massive thanks to Paula for having such a fun and authentic chat! She just showed up 100% herself, I think many thought leaders could take a page from her book. If you’re looking for a guest who can speak to all levels of real estate with passion and energy, I’m happy to make an introduction!
-Matt
Agency Founder & Author of MicroFamous
PS Here’s how we can help…
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