A few years ago, Alisia Krastel posted a video that helped explode her agent coaching business.
“I would have people message me being [saying], ‘Can I schedule a coaching call? When can I start coaching?’ No conversation, no nothing... Even now I have people who [say],’ I watched your video two years ago. Can you start coaching me next week?’ We never have a conversation. They already know me. It’s already done.” - Alisia Krastel
Here are the ingredients for that video…
* Diaper box
* Smartphone
* Public restroom
“The most effective as far as getting [clients from] my channel was a video that I did in a bathroom at the beach. I spent five weeks at the beach [during] C0vid. I took a leap of faith, did all my real estate, all my coaching from there. Propped my phone up on a diaper box [and said] I’m just going to make it and say what I can do. It [has] 45,000 views. I still get people from it and I still have people saying ‘You are so relatable. And if you can do it like that, I can do it.’ “
Alisia is another great example of this new crop of real estate coaches.
Radically authentic.
Vulnerable without losing credibility.
Hyper-specific in her messaging and content style.
And making zero apologies.
I’ve been excited to share this conversation, and it’s a great one to kick off 2026!
Non-Obvious Insights from our Conversation:
The Key to Putting the YouTube Algorithm To Work FOR You
“If I can reach one, someone like me, YouTube is going to find a hundred more. I just have to get one or two to [say] ‘Yes, this is my content!’ YouTube will take care of the rest. If I’m too broad, then I’m fighting with Mike Sherrard…But if I just stick in my own lane, YouTube will find people who need me.”
Here’s how I’d act on that.
Visualize your perfect coaching client…
Then create a video they’d drop everything to watch.
Not just for a few minutes. All the way through.
In her experience, that’s where YouTube’s algorithm gave her the biggest push.
Her point is if you can just get a few people to care thatmuch about one of your videos, YouTube will find others like them.
That defies most YouTube advice…and I love it.
When you go for a wider audience, it’s tempting to water down your message.
But when you do, you sound like every other coach, speaker, author, whatever. So agents watch for a few minutes and then bounce. Just like every other video.
YouTube wants people glued to YouTube. Create videos that do that, even for a small niche of people, and YouTube will find them.
Steal Your Audience’s Words
“I had 50 hours of interviews with people I wanted to watch my channel so I could get their words….My target audience had the same exact questions. I did a spreadsheet of all the answers… highlighted the commonalities….
Put all the questions when they were similar and I [said], “Okay, I’m going to talk about that using those words, even though that’s not my words. And that’s what I think they want.”
It’s SO easy to skip this step.
Assume you know your target audience.
Especially if you ARE your target audience (or were in the past).
But even if you’re building an audience of people very similar to you, that doesn’t mean you use the same exact words and phrases they’re using…right now, in this market.
We know the power of word choice from copywriting and direct response marketing. One word in a headline can turn a failing campaign into a huge success.
And vice versa. One wrong word in a YouTube title or intro, and you might lose your target audience instantly….without knowing why.
So the more groundwork you do, the more conversations you have with the kind of agents you want to coach, the more you can deliver a hyper-specific message in their exact language.
Your Audience Is Always Searching for the Wrong Thing…Solve the REAL Problem
“They want lead generation. They want social media advice, but it’s all hubbed around getting clients. I’m going to do it [create content] in a way that speaks differently to the people I’m going after…What they’re searching for is never what they need, right? So you get them searching for lead gen.”
It seems like most content falls into two categories.
Copycat - where the creator comes across as a second rate imitation of a bigger name
Original (but self-centered) - where the creator’s topics or style is original to them, but they don’t take the audience into account much at all.
Alisia is doing something completely different, her content is…
Hyper-Targeted & Authentic - That’s the content that builds an ultra-niche, loyal audience.
Here’s a bonus tactic that caught my attention…
Replace boring PDF lead magnets with actual tools that get your audience results
“Now I have guides. So now I have things of value, not crappy PDF downloads. Like I have a plan for new construction that real estate agents can do to create a whole content plan around if they’re afraid of video. They can download that [and] I walk them through how to do it. There’s videos that they can download. Now I have them. And not only do I have them, they love me because I actually helped them instead of just giving them something cheap.”
Want to go deeper? Click on the audio file for the full chat, or search Real Estate Thought Leaders on Apple Podcasts and Spotify.
Know another upcoming real estate coach?Hit Reply and send me their name or make an introduction!
Steal This:
If you already have a show, line up 10+ episodes with your ideal coaching clients.
Not to sell them, but to ask them the same set of questions and track the answers and language they use. Look for places where they use different language, and test those words in your marketing to see if it boosts response.
Quick Links & Resources
Huge, huge thanks to Alisia for sharing, there were other insights and tactics I didn’t have room for, so listen to the conversation for those.
If you need a podcast or show guest, Alisia would be an amazing guest. Let me know if you want a personal introduction!
-Matt
Agency Founder & Author of MicroFamous
PS Here’s how we can help…
Plug-&-Play Content Machine - From Michael Maher and Lars Hedenborg to Jeff Cohn and Marki Lemons Ryhal, we’ve been the content team behind many of your fellow real estate coaches, speakers and authors. We turn raw footage into polished videos, podcasts and email newsletters, all with zero overwhelm. GUARANTEED.
