In this episode of The Small Print, Bronwyn is joined by writer Tom Goodwin. They discuss the slippery slope of regulatory creep, brands and business acting as arbiters of justice, the concept of “brand-waggoning”, virtue-signalling versus being virtuous, and self-censorship in times of increased polarization. Bronwyn and Tom also explore possible ways of improving media — both social and mainstream. They look at the shortcomings of paywalling content, the possibility of state-sponsored social media platforms, and the pros and cons of regulatory bodies.
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Bronwyn Williams is a futurist, economist, trend analyst and host of The Small Print. Her day job as a partner at Flux Trends involves helping business leaders to use foresight to design the future they want to live and work in. You may have seen her talking about Transhumanism or Tikok on Carte Blanche, or heard her talking about trends on 702 or CNBC Africa where she is a regular expert commentator. When she's not talking to brands and businesses about the future, you will probably find her curled up somewhere with a (preferably paperback) book. She tweets at @bronwynwilliams.
Twitter: https://twitter.com/bronwynwilliams
Flux Trends: https://www.fluxtrends.com/future-flux/futurist-in-residence/
Website: https://whatthefuturenow.com/
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Tom Goodwin is a writer, keynote speaker, and founder of the consultancy, All We Have Is Now. He has built a 20-year career spanning advertising/creative, digital, and media agencies, and currently advises a range of Fortune 500 companies on business transformation for the post-digital age. Tom is the author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption, which helps companies understand how to digitally and culturally transform and drive innovation. An industry provocateur, he has been voted as the #1 Voice in Marketing on LinkedIn globally, with over 700,000 followers.
Twitter: https://twitter.com/tomfgoodwin
LinkedIn: https://www.linkedin.com/in/tomfgoodwin/
Book: https://digitaldarwinismbook.com/
Website: https://www.tomgoodwin.co/
AllWeHaveIsNow: https://www.allwehaveisnow.co/
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