In this episode, Caitlin Barrett interviews Olympia Aivazi about the cultural foundations and nuances of Greek naming:
- The richness of the Greek language and its symbolic associations
- The Greek identity paradox in branding
- Traditional naming patterns, and the trends that break them
Plus, Caitlin guesses what Olympia means by "Κάνει πολύ ζέστη οπότε πάω για μια βουτιά.“ (They’re not even close…)
Want to go deeper? Read Olympia’s report, What You Need To Know About Naming In Greece, along with all the other We Are Naming reports, right here: www.wearenaming.com/reports
About Olympia
Olympia's journey into the world of brand naming began in 2013 with her very first naming project—a moment that sparked a passion that continues to evolve today. Over the past decade, she has crafted names for an extraordinary range of businesses, from luxury 5-star hotels to major corporations in the maritime and insurance industries, as well as innovative startups across food, finance, and wellness.
In 2020, Olympia joined WeAreNaming as their partner for Greece, where she discovered that the most valuable part of her work isn't just creating names—it's the continuous learning that comes from collaborating with diverse minds across cultures
Olympia doesn't consider herself a writer or a namer in the traditional sense. Instead, she sees herself as a strategist who believes that behind every great name lies a deeper understanding of purpose, audience, and market dynamics. This strategic mindset, combined with her commitment to growth and curiosity about the world around her, drives her approach to naming as both an art and a science.
Every project teaches her something new, and every client interaction adds another layer to her understanding of how powerful the right name can be in shaping a brand's destiny.
About How the World Names
Building on our “What You Need to Know About Naming in…” reports, How the World Names is a limited-run interview series that dives deeper into what matters most when naming across borders. Each episode spotlights a We Are Naming partner’s home market, unpacking the linguistic quirks, cultural landscape, emerging naming styles, and practical insights that shape brand names around the globe. For more information, visit wearenaming.com.
