In this episode, Caitlin Barrett interviews Ignasi Fontvila about what makes naming work in Spain:
- Spain’s linguistic landscape encompasses so much more than just Spanish
- Spanish nickname culture and its impact on brand naming (we loved your name, Mr. Jeff)
- The expansion of transgressive and ironic names
- Ignasi’s own sources of creative inspiration
Plus Caitlin guesses the meaning of the Catalan phrase “setze jutges mengen fetge d’un penjat” and gets one word right (not bad!).
Want to go deeper? Read Ignasi’s report, What You Need To Know About Naming In Spain, along with all the other We Are Naming reports, right here: www.wearenaming.com/reports
About Ignasi
Ignasi started doing naming in 1995, as a creative director of Nomen Spain, while he was also teaching at the university. In 2000, he founded Nameworks, then joined Nomen again. In 2010, Nomen closed its Spanish office and Ignasi returned to Nameworks. In past three decades, he’s written, taught and lectured about naming. He has worked one more than 900 naming projects.
About How the World Names
Building on our “What You Need to Know About Naming in…” reports, How the World Names is a limited-run interview series that dives deeper into what matters most when naming across borders. Each episode spotlights a We Are Naming partner’s home market, unpacking the linguistic quirks, cultural landscape, emerging naming styles, and practical insights that shape brand names around the globe. For more information, visit wearenaming.com.
