In this episode, Caitlin Barrett interviews Elles Poiesz about the quirks of naming in the Netherlands:
- What locals actually call Amsterdam
- The linguistic landscape of the Netherlands
- The impact of Covid on naming trends, and what’s changed since then
- Exporting the Dutch language and cultural icons via naming
Plus, Elles stumps Caitlin with some Dutch boy band lyric realness: Since een dag of twee, vlinders in m’n hoofd.
Want to go deeper? Read Elles’s report, What You Need To Know About Naming In The Netherlands, along with all the other We Are Naming reports, right here: www.wearenaming.com/reports
About Elles
Elles’s love for naming began exactly 25 years ago in Amsterdam, the Netherlands. She spent ten years working at agencies Globrands and Interbrand Amsterdam & London, then founded her own verbal identity studio, Sogo (www.sogo.nl).
She’s the proud co-founder of We Are Naming, a global network of brand-language experts from 11 countries and counting. Learn more at www.wearenaming.com.
Elles loves words so much that she wrote her first book, Fifty Beats, and is currently working on a novel (name still WIP). After living in London, Paris, and Singapore, she now living the good life in Barcelona.
About How the World Names
Building on our “What You Need to Know About Naming in…” reports, How the World Names is a limited-run interview series that dives deeper into what matters most when naming across borders. Each episode spotlights a We Are Naming partner’s home market, unpacking the linguistic quirks, cultural landscape, emerging naming styles, and practical insights that shape brand names around the globe. For more information, visit wearenaming.com.
