In this episode, we discuss the power of combining demographics and psychographics to better understand and serve our customers. We delve into how traditional media have long utilized demographic data and how AI, specifically ChatGPT, can now uncover surprising connections and insights with minimal investment.
Holly has a hot take on the limitations of AI in analyzing data accurately, and we share personal experiences with data analysis while emphasizing the importance of balancing intuition with data.
Join us as we navigate through these insights and look forward to your feedback and experiences.
Check out today’s blog from Seth, Surprising insights.
00:00 Introduction and Setting the Scene
00:26 Understanding Demographics and Psychographics
01:10 The Power of AI in Data Analysis
04:29 Personal Experiences with AI and Data
06:00 Skepticism and Trust in AI
06:46 Engaging with the Audience
09:44 Exploring Podcast Platforms
10:41 Conclusion and Reflections
