You’ve been doing everything right. Tracking religiously. Exercising consistently. Then the scale just... stops. And suddenly, all that iron discipline evaporates overnight. If you’ve ever wondered why motivation collapses so completely at weight loss plateaus—or how to restart it without relying on willpower or toxic positivity—this deep dive into the psychological research will change how you think about the entire process. Spoiler: It’s not a character flaw. It’s brain science. And there are proven ways out.
