When we talk about “Spiritual principals in strategic alliances”, you might feel there to be a strange contradiction in this sentence. Spiritual principals might sound vague to many people while strategic alliances can be very concrete. In this third episode of the Collaborative Business Podcast (recorded in 2013) I talk to Joe Kittel, the author of a book with the same title. In this episode Joe will explain why he’s convinced that spiritual principles are not vague and why it is very important to have them in all relationships and therefore also in strategic alliances.
The highlights of this week’s episode are:
* What are spiritual principles in strategic alliances?
* How to capture the essence of a strategic alliance in only two slides.
* How HP and Canon created an alliance for the desktop publishing market without having an overall contract.
* Partner selection or not?
* How the HP – Microsoft alliance taught Joe the most about alliances.
White papers and books mentioned in this episode:
* “Simply Focus on Incremental Value and Value-Impediments: transforming a strategic alliance through simplicity”: a whitepaper on the 2-Slide MethodologyTM, describing how the essence of any alliance can be described in 2 slides: Value-Impediments and Incremental Value.
* The Harvard Business Review article “Simple Rules for Making Alliances Work”: including a discussion about the Value-Impediments slide from the 2-Slide MethodologyTM that was used in a co-selling situation in the HP/Microsoft alliance.
* “Change Your Alliance: how ordinary strategic alliance managers can accomplish extraordinary results”: a whitepaper about being a transformational strategic alliance manager. The basic ideas were derived by the book “Change the World” by Robert E. Quinn and applied to alliance management based on Joe’s 16 years of experience as a strategic alliance manager at HP.
* Change the World: how ordinary people can accomplish extraordinary results by Robert E. Quinn.
* The Corporate Mystic: a guidebook for visionaries with their feet on the ground by Gay Hendricks and Kate Ludeman.
* Spiritual Principles in Strategic Alliances: transform status quo mediocrity into greatness by Joe Kittel.
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