Nicte Cuevas is an award-winning Latina Brand Strategist and Graphic Designer who uses empathy-driven methods to evolve, invigorate, and amplify businesses’ unique brand positions.  With roots in Venezuela, Mexico, and Colombia, she has a deep love for cultural diversity, influencing her work. Nicte translates the complexities of color into purpose-driven branding using color psychology while delivering captivating messaging that can resonate with people on an emotional level. As a LinkedIn Learning instructor, Nicte has taught thousands worldwide with courses on branding, color psychology, and design.