Description

In this episode, Anjali Vemala speaks with a marketing enthusiast, Founder at COHIRE Vineet Arya about his entrepreneur career, marketing challenges, tactics, and learnings.

About Guest:

Vineet Arya has spent more than 20 years of his career in marketing, brand building, communications, and worked for many MNCs, including AMD, SanDisk, Tata Power, and has been part of many successful campaigns. After 19 years in the corporate world, he quit his full-time job to help startups in managing their business functions at a higher level by building a platform. The idea behind COHIRE is to help startups scale up fast with strategic leadership. 

The episode is for you if:

• You're planning to start a business or running a business but you're not sure of the marketing and how to take a leap of turning it into a successful one
• You're wondering what tactics you should consider for your next marketing campaign
• You're planning to avoid the mistakes that most marketers do in a startup
• You're planning to optimize your startup resources 

By the end of this episode, you'll know if your business is at the right place in terms of marketing and what you could do to make it better.

If you know someone who needs to hear this, feel free to share this episode with them.

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