In today’s episode of Strategy Shorts author of Strategy Is Your Words, Mark Pollard, joins the show to discuss his journey from publishing the first full-colour hip-hop magazine in the Southern Hemisphere, to leading Sweathead, a community of strategists now 20,000 strong.
We also discuss the groundbreaking Four Points framework, a tool that cuts through challenges with its brutally simple approach to creative strategy.
We're talking:
✅ The evolution of Mark’s career.
✅ A breakdown of the Four Points framework.
✅ How to use the Four Points as a forcing function to get results.
✅ Practical example of how it can be applied to brands and used for personal breakthrough.
Here's to progress 🚀
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