Description

😵‍💫 Content marketing can feel like a dark art.
👉 But it doesn’t have to. Let's crack the basics.

In the latest episode of Strategy Shorts, Alison Ver Halen grabs the mic. Alison is an SEO strategist, author, and content marketing master. Together with take a dip into the world of content marketing and discuss Alison’s journey from being an English and Psychology major to landing her dream job - the one she didn’t know even existed!

We’re talking:
✅ Alison’s hot take on how AI is changing and challenging the content marketing game.
✅ Top tier tips on producing high-quality, consistent and audience-first content. blog content that reflects your brand identity.
✅ Tactical quick wins for researching audience needs and where to start if this in new territory.

Here’s to progress 🚀

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#ContentMarketing #SEOStrategy #DigitalMarketing #Podcast #StrategyShorts