In today’s episode, we discuss why YouTube formats beat chasing niches, how to make the algorithm (and your audience) love your content, and the case for starting a second channel.
WOW WOW WOWs
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Clay: https://clay.earth/
Beeper: https://www.beeper.com
Episode Chapters
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00:00 Intro
00:52 What Is a YouTube Format?
05:35 Virality in 2026 Has Changed
07:25 Stop Making “The One Perfect Video”
08:43 How to Start Defining Your Format
11:03 Why Format Beats Niche
15:39 Your Format Needs to Fit You
18:45 When to Change Your Format
24:08 This weeks Apps Recommendations
27:02 Outro
About WOW Happens
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This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.
Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).
Find out all there is right here: https://www.wowhappens.fm
Find us wherever you consume your favorite podcasts:
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Spotify:
Apple Podcasts:
YouTube: https://www.youtube.com/@wowhappenspodcast
