In this episode of Dishing with Stephanie’s Dish, host Stephanie Hansen speaks with Jordyn Stocks from Paragis Outfitters Bookstore about the impact of recent wildfires on the Ely community, the role of the bookstore in supporting local culture, and the hidden gems of Ely. They discuss the diverse offerings of the bookstore, including popular book recommendations and the importance of community support during challenging times.
Visit Ely, Minnesota for fun things to do year-round! Whether you are looking for a place to stay, a delicious meal, a hiking trail, or an immersion experience, we have businesses ready to meet your needs.
Stephanie Hansen (00:00.824)
Hello, everybody, and welcome to Dishing with Stephanie’s Dish, the podcast where we talk to people in the food space, but I also talk to other people too. And I’ve been doing a little mini-series here for VisitElyMN.com to help you get to know some of the cool Ely businesses. Ely is my second home. It is the place where I wrote the True North Cabin cookbook, and it’s very near and dear to my heart. And you may have heard that they
Have experienced some wildfires in the Boundary Waters Canoe area and around that area this summer. As of this recording, I think the fires are about 40 to 50% contained. Some of the evacuation areas have been lifted. And the town has just really done a great job of keeping people informed and safe. And I’m here today with Jordan Stocks. She is from Piragis Outfitters.
And she particularly runs the bookstore that opened gosh, it was last summer already, wasn’t it, Jordyn?
Jordyn Stocks (00:59.77)
Yes, yeah. So in the new space, we’ve been there since last May, but the bookstore itself has been around in some version for over 20 years now. So it’s
Stephanie Hansen (01:11.286)
So what happened is is there was in the Piragis store, there was the bookstore on the second level, and they used to have another building down the street that they did some surplus kind of sales, and they’ve merged a lot of that together inside this building. And then you guys have paddle boards and canoes also across the street. Piragis sort of owns this corner that has a lot of fun stuff going on in Ely and
I know that with the boundary waters permits being canceled and just opening up more recently to daytime. And I imagine we’ll get some more areas that’ll open up here as the summer progresses. Has it been a hard time for you guys at the store?
Jordyn Stocks (01:54.437)
It’s it’s yeah, it’s been a little bit different. It’s been a little quieter as you can imagine, in outfitting particularly without having the boundary waters open. We’ve definitely seen some slowdown in traffic there.
Stephanie Hansen (02:07.315)
And when you think about the bookstore, yeah. What
Jordyn Stocks (02:11.732)
Yeah, the bookstore and the store have maintained like we’ve still been busy. We’ve still seen traffic. you know, not as busy as it would normally be. Blueberry festival would have been this weekend, as you know. that didn’t happen. But yeah, overall it’s still been we’re hanging in there. It’s still been still been a good weekend, but yeah, quieter.
Stephanie Hansen (02:35.286)
It’s a good example of how smart it is for businesses to kind of silo to. Like, you know, you start with one thing that maybe is your core competency, but then to support the business through non-trip times, you know, you’ve got the clothing store and then you add the bookstore, which is kind of a year-round service business for the town in and of itself. It’s cool to have so many different facets. And I know you guys sell online too and have a pretty big online following.
Jordyn Stocks (02:43.473)
Yeah, absolutely. Yeah, it it it does help that we have a few different things going on with the the clothing and the gifts and the gear and the books and the online presence. So that is that’s been nice to have all of that going on. And we’ve definitely seen an uptick in in online sales and phone sales. So we’re still shipping things out all over the country. We’re still selling things to, you know, fire crews that are here, local folks that are out and about.
People coming up for their cabins. Yeah.
Stephanie Hansen (03:37.612)
What is your history with Paragas and how did you get started and land in the bookstore component?
Jordyn Stocks (03:41.76)
well I’ve been here. This is my third no 14th summer here. So I started out just kind of part-time evening shifts in the retail store. And then the bookstore manager at the time, she was she was moving on to I think she was going back home to Chicago or somewhere. So I was excited about the prospect of working with the books and here I am.
Thirteen years later.
Stephanie Hansen (04:13.856)
And you are an Ely resident. Are there some features about Ely in particular or locations that you feel are like hidden gems?
Jordyn Stocks (04:23.909)
Yeah, so I was actually born and raised here. So I don’t know, growing up I kind of kind of probably took a lot of it for granted, but now you know seeing it with fresh eyes, I guess through people who were coming here for the first time and you know coming here repeatedly year after year. one of one of my favorite things is the the Ely Witten Historical Society. They have this cute little museum in the Vermillion Community College.
It’s it’s free, they just feel like goodwill donations, it’s self guided. But there’s a lot of really interesting historical things there. They have a lot of a lot of books that were written by local folks about history and like very specific history, like the Birdside River or Winton and the lumber industry. So that’s pretty fun local history. I love the sedan mine. It’s it’s open now for underground tours again, which I’m excited to do this summer. I haven’t gone
Years. Yeah, we just went.
Stephanie Hansen (05:19.384)
I’m trying to think.
I did go to the Sedan Underground mine tour. It’s super cool. I think I went, gosh, probably when I first started coming to Ely. So maybe, you know, like gosh, 20 years ago, but it was so cool to be taken underground and through the mine system. And you went with a original miner. So they would talk about like what their day was like. That seems like a unique
aspect of being in northeast Minnesota because mining was such a pillar of what was happening here at the time. And just like being underground and the constant temperature, that was one of the highlights of one of the things I’ve done in town.
Jordyn Stocks (06:04.049)
Yeah, yeah, it’s a it’s a very cool experience. I’d highly recommend doing that. but yeah, other than that, we’ve got a lot of great hiking trails, places to canoe and paddle and swim and do all those things. Berry picking. there’s always something to do. We’ve got a great yeah, we’ve got a great you know, local art scene with the theater and art shows, we’ve got the movie theater.
It’s just a lot of fun stuff to do, always always something.
Stephanie Hansen (06:38.12)
Absolutely. And I know you guys for such a smallish town, your bookstore has like a big footprint. You guys have sold a ton of the True North Cabin cookbooks for me, so thank you. Also, the Moon Tav the Moon Tavern.
Jordyn Stocks (06:49.271)
Yeah. Yeah, of course. Thanks for coming and Yeah. Yeah, the the new one’s been popular.
Stephanie Hansen (06:58.964)
And also Kurt’s book, The Barrens, the Canoe Book has still done well too. So I wanna thank you for that. And I know you guys have a lot of artists that come through and authors that come through. When you’re stocking the bookstore, like who would you say is your ideal customer that you’re stocking for? Because you have like such a great romance section, a good kid section.
Jordyn Stocks (07:21.126)
Gosh, that that’s a tough one. and it changes, I feel. a lot of people are just are looking for a book to take out on trip with them. Something something that’s gonna like be engaging right away, something that’s engrossing. they don’t want a lot of heavy reading necessarily. But we’ve also got people w…
