Lesson 1: What we learned today
When you create a Substack publication, you get a subdomain like yourpublication.substack.com, which serves as your publication's home on the web.
Many creators use their Substack publication as a complement to their existing website rather than a replacement.
Your Substack can serve as a dedicated space for your newsletter content and subscription management, while your main website continues to serve other purposes (read more).
The advantage of keeping the substack.com domain is that you benefit from being part of the Substack network, which helps with discovery and growth through features like Recommendations and cross-posts (read more). This built-in network helps you spend less time on marketing and more time creating content.
As an existing business owner with two websites, we did not really want a third! But the rationale makes sense. It may also create SEO and AEO reach that is already challenging to create. We decided to use the existing URL structure and see how the advantages pan out with the Substack ecosystem.
Jo Bowers partners with Dwayne Kennedy, both PhDs in Counselling Psychotherapy with many years experience as artists, therapists, and business leaders.
Image credits:
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