What started as a small Charlotte restaurant in 1977 has since grown into a beloved brand with over 800 locations across 17 states, known for its fried chicken, biscuits and sweet tea.
That’s right, today we’re talking about Bojangles.
In this episode of The Charlotte Ledger Podcast, Ledger editor Tony Mecia talks with Bojangles' chief marketing officer Tom Boland about how the chicken chain stays relevant in a fiercely competitive industry, how it innovates its menu and the thinking behind its expansion beyond the Southeast.
We talk Bo-Berries, sports marketing, customer menu hacks that evolved into menu items, the "Bo-linda" AI drive-thru chatbot, UNC Chapel Hill's "biscuit boys," tailgating strategy, data analytics in fast food, the power of the WWE and many other intriguing topics.
This podcast was produced by Lindsey Banks.
For more information about The Charlotte Ledger, or to sign up for our newsletters, visit TheCharlotteLedger.com.
