The comic industry is a multi-billion dollar business, but is it built on a lie? When Batman #1 "sold" over 500,000 copies, it made headlines—but that headline is a misdirection.
In this deep-dive analysis, we expose the shocking truth behind the inflated sales figures of DC and Marvel comics. We'll show you how the industry manipulates sales data with "blind bags," variant covers, and retailer incentives. What's the real number of comics that actually sold to readers? The answer might surprise you, and it reveals a dangerous pattern that mirrors the speculative crash of the 1990s.
Join us as we pull back the curtain on the business of comics, debunk the misleading headlines, and uncover how this unsustainable model is failing both creators and your local comic shop. This isn't just about one comic; it's about the future of the entire industry.
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