DC announced a near-total ban on generative AI art, positioning themselves as the ultimate defender of human artists. Meanwhile, Marvel’s Wonder Man series exposed a massive, messy vulnerability - a lack of enforceable policy that could cost them their best talent.
In this deep data dive, we break down the strategic genius behind DC's move, why it's a preemptive legal defense against multi-million dollar copyright lawsuits, and how Marvel's ambiguous "assisting" language has created an existential PR crisis. This isn't just about ethics; it's about competitive advantage. DC's strict contracts are now the new baseline, forcing Marvel to choose between cheap automation and retaining the creators who actually make the heroes we love.
The final thesis: The only way Marvel survives the coming talent exodus is by swallowing their pride and adopting DC’s policy.
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