The global comic book industry is a multi-billion dollar powerhouse, but at the ground level, your local comic shop is struggling. What's going on? In this video, we expose the great paradox of the direct market, revealing the one thing every comic reader needs to know. It's not a market collapse; it's a profound, silent transformation. We dive deep into the data, examining the outdated business models, the rise of digital comics and manga, and why the future of comic shops depends on a spectacular re-invention.
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