The American comic book industry is in trouble, but not for the reasons you've heard. While headlines cheer for record-breaking sales, the truth is that the traditional comic book market is in decline. It's a fundamental disconnect between the comics you see in movie theaters and the ones you find on store shelves.
In this deep-dive analysis, we expose the shocking reasons why Marvel and DC Comics are struggling to attract new, younger readers, even with their characters dominating pop culture.
We’ll cover:
The Great Deception: Why overall industry growth is a mirage.
The Impenetrable Barrier to Entry: The core reason new readers turn away.
The Flawed Business Model: How corporate decisions killed the one-shot story.
The Hope for the Future: Why creator-owned comics are saving the medium.
This isn't just an opinion; it's a reality check based on cold, hard data from industry reports and sales analysis. Join the conversation! What do you think is the biggest problem facing the comics industry today? Let me know in the comments below!
🔗 Resources & Sources
ICv2 & Comichron: The State of the Direct Market
Publishers Weekly & NPD BookScan: Graphic Novel Sales Analysis
Bleeding Cool: Marvel Unlimited Publication Delay
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