Mel Butcher and Michelle Redfern tackle a critical leadership skill that is often misunderstood and badly taught: strategic communication.
This is not about presentation polish or finding your “authentic voice.” It’s about learning to communicate in the language decision-makers listen for: business outcomes, priorities, trade-offs, and impact.
Michelle and Mel explore why talented women are frequently told they’re “not landing their message” when the real issue is misalignment with organisational strategy and executive expectations. They break down how leaders use language to shape decisions, influence priorities, and be taken seriously at senior levels.
This episode is essential listening for women who are highly competent but feel their ideas are overlooked, sidelined, or reframed by others.
In this episode, you’ll learn:
What “the language of power” actually means in organisational settings
How to frame ideas in terms of outcomes, risk, and value
What senior leaders and CEOs are really listening for
How to connect your work to strategy, not just activity
Why executive presence is built through clarity and judgement, not confidence hacks
Leadership insight:
Strategic communication is not about saying more. It’s about saying what matters, in a way that aligns with how decisions are made.
If you want to influence outcomes, you must first understand how the organisation defines success.
If this episode was useful, there are three simple ways to go further:
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